If you are familiar with GNOME 3, you probably observed its new awesome animation (if you, for instance, open "Gedit" and click Help-->About, the new window has a really interesting "unfolding" from top to bottom).
If you use the compiz-based Unity in Natty Narwhal (or Maverick, Lucid, etc) there is an effect, "Burn", that, after some tweaking, "looks" exactly like the above mentioned effect.