Days ago, Ubuntu announced a new exciting technology, Ubuntu Web Apps, targeted at making the web a first class citizen on the Ubuntu desktop, by integrating numerous web applications into the desktop via a no-compromise full desktop integration layer, in the sense of allowing web apps to be accessed, managed, started, stopped, etc, similarly to regular applications.
Consequently, taking a native road, the integrated web apps feature Messaging Menu integration, enhanced Unity launcher quicklist, regular desktop notification bubble, count badge, etc.