Ubuntu 12.10 to feature enhanced integrated web apps (video demo)

Days ago, Unity 6.0 landed in Ubuntu 12.10 introducing mainly under-the-hood improvements, probably to be followed by numerous new features, and, while Ubuntu continues to gain major changes (Software Updater, refreshed Nautilus, etc), it seems that the developers are simultaneously focused on multiple development sides, enriching Ubuntu 12.10 and Unity with both under-the-hood, local eyecandy elements and, according to a just now video-based announcement, web apps integration.

Judging by the bellow official clip, Quantal Quetzal is to feature an enhanced web apps integration, in the sense of being properly integrated into the desktop, touching the "regular" application level, meaning, the web apps (Facebook, Twitter, EBay, etc) are to be used, integrated and managed just as desktop application, featuring Unity launcher count badge, messaging menu integration, Alt+Tab switcher integration (badge support included), Dash integration (ability to be launched via the Dash).

Furthermore, the mentioned functionality is to be backed by an enhanced GNOME Online Accounts, that, along with the already present credential integration (although hidden in the System Settings, GNOME Online Account are usable, at the moment, under Unity with "limited" capabilities, as compared to the mentioned functionalities), are to easily store one's accounts at a press of a button, from where various default applications are to use them in order to hassle-free communicate with web services.